For 6 years we used the same site — now we've retired it. To mark our 6th year, 6% off everything at checkout. A faster, easier Hobianna is waiting for you.
The finest clip-on hoop made in the world. No creasing, on and off in seconds. The choice of embroidery teachers.
Custom-designed wooden aida panels, hoops and display pieces — only at Hobianna.
Riolis, RTO, MP Studia, Alisa, Diamond Dotz and more — Turkey's widest kit collection.
Imported European and Hobianna-exclusive weaves for embroidery and handcraft — every fabric you need, here.
Every craft has its own world — with kits, fabrics, threads and all the essentials.
For patient, creative souls who love turning tiny stitches into beautiful stories.
For those who think big, enjoy ambitious projects, and want to create something truly worth being proud of.
An easy start, minimal complexity, and quick, impressive results — a perfect way to begin creating.
The freedom to bring your ideas to life and create practical, unique pieces with your own hands.
A playful mix of textures, stitches, and details where you can forget the rules and simply create.
A warm and relaxing craft where yarn turns into cozy pieces and charming little characters.
Made in Türkiye, Câlin snap frames provide perfect tension, hold fabric gently, and can be easily resized thanks to their modular design. The collection also includes complementary embroidery accessories.
Magazines and books packed with hundreds of patterns — a library to browse whenever you're looking for ideas.
Go straight to the supplies you need.
Start with the products and sets that suit you.
Fun, easy starter kits.
All-in-one starter sets.
Intermediate level for those leveling up.
Premium kits, fabrics and accessories.
All handcraft products in one place across dozens of themes — love, flowers, animals, sea, Christmas and many more. Find the one that inspires you most.
Wooden aida, EasyStitch, handmade hoops, wooden hangers & display pieces and special decor — all under the Hobianna brand, crafted with care.
So everyone can make beautiful handwork.
The latest additions are right here — first come, first served, don't miss out.
"It feels less like buying a product and more like receiving a gift. That beautiful packaging, those dried flowers…"
"I ordered on Friday and it reached my address in İzmir by Monday — flawless packaging and your elegant well-wishes note."
"A hobby shop that makes you fall in love with cross-stitch; the staff are so sweet and so attentive. Thank you so much ❤️"
"I ordered via Instagram on Wednesday and had it by Friday. They'd tucked in little fabric samples and a candy too 😊"
"They have such a lovely shop. The staff are incredibly helpful and kind 🌺"
"Lovely and high quality; I ordered last night and it arrived today. Thank you."
"Arrived without a hitch and beautifully packaged; the crochet hooks are truly perfect. Thank you."
"Can packaging really be this beautiful? I thanked them for every single detail and the quality 🙏"
"So sweet, lovely and careful packaging; delivered even though it was Sunday. Well done!"
"I loved the product; I recommend it with complete confidence."
"The product is great — very practical and ergonomic. It really makes the work easier; I'm very pleased 👌"
"The right fabric and the right hoop matter so much; this hoop holds beautifully and the result is lovely. Recommended 🙏"
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